My Journey & Background

Hi. I’ve gone through my own personal journey of transformation. I can relate. I did my first ever technical cold approach in a bar in Sweden – over ten years ago. I was fortunate enough to meet a couple of highly impressive ladies’ men, who were not coaches. We became friends and wingmen. If they had been formal coaches, they would have been better than many self-proclaimed gurus you come across on the internet. I learned a tonne through osmosis from my wingmen, while always trying to play to my own innate strengths. I’d read theory and compare what I read to what I saw, and heard, around me. With my own eyes and ears – in bars.

During the first few years, bars were my watering hole. I’d mix in daytime flirting. A few years into my technical cold approach journey, I heard about an internet forum term. The internet shorthand for flirting with women in the daytime, face-to-face: ‘daygame.’ ‘Daygame’ became something I actively studied, just as I’d studied ‘night game’ theory while always staying action oriented.

With the sheer volume of bar interactions under my belt, I was able to present male to female polarity, and inject spikes of male to female intent, with ease during the day. In today’s ‘daygame’ scene, I believe some of the core components of male to female communication have been downplayed. I’ve listened to infield audio clips of some self-proclaimed internet gurus. I don’t always hear the flirtatious tone of voice, and change of pitch, that are a natural part of flirting. It signals genuine attraction.

Of course, you never truly finish learning (human beings are complex, and differ). However, in contrast to over ten years ago, I don’t rely on meeting women through friends, parties, or work. I’m able to attract women in everyday situations – solo – and date them.



How I Can Help

So why did I choose to coach face-to-face flirting? Just as my wingmen were especially useful to me starting out, more and more guys wanted to hang out with me. They wanted to troubleshoot, get tips, and get my perspective. I did a lot of free coaching from 2019, for a few years, out of a willingness to help others on their own journey. I then started doing more formal coaching (sharing my knowledge with more guys, via a larger platform).

A particular point of difference is that I have a lot of knowledge of the Nordic ‘courtship ritual’ and the subtle cultural differences. I am Swedish, and grew up in England and Nordic countries. I speak English and Swedish fluently. I can therefore coach guys all over the Nordics in Swedish, but also English. I am also available for coaching in other European countries. 

Women, and people, in the Nordic countries speak excellent English (far better than many other countries), which make the Nordics a great place for English-speaking guys to meet women. I’m equally experienced in dealing with women from all over the world. The ratio of Nordic to international women I’ve dated is approximately 50-50. Ultimately, women are women. Eastern European women, Nordic women, South American, African women… There are some subtle cultural differences but they have the same hardwiring. Regardless of the kinds of women you like, I can help you get them.

Whether you’re looking to explore your dating options, or get into a long term relationship of some form, I can help you transform your dating life.


Explore Coaching Options

In-person coaching (click here)

Online coaching (click here)


Student Testimonials 

I've had the privilege of working with Karl over an extended period of time, and although my journey is far from over, I have Karl to thank for most (if not all) of the progress I have made so far when it comes to daygame/flirting face-to-face. Working with Karl has helped me shift my focus from being a 'theoretical' daygamer to a practical one.

Karl has provided me with valuable tips, both for 'outer game' in terms of what to say, how to say it, and how to use non-verbal communication, as well as 'inner game' in terms of reframing various situations that can arise when approaching and how to change my perceptions of the world and attitude in order to gradually reduce the strength of my own sticking points.

The feedback is often given in a 'tough love' format, telling it as it is. Although I might repeat the same mistake over and over, Karl reminds me of the mistake in a very patient manner, allowing for time to gradually change behavior.

I also appreciate Karl's optimism and sense of humor, which make the experience more enjoyable than it would have been otherwise.

I can highly recommend working with Karl if you have the chance.

- Johan (one-on-one private coaching)

Karl was very approachable, and responded to me quickly when I reached out. The thing I liked most about his feedback was his constructive critiquing style, picking up on my common sticking points, which instilled motivation to get better and most importantly provide tools that I can use to quickly asses how I’m going, and where I can do better after every set. Got my hottest date yet, this week!

- Sasha (audio analysis)

Karl pays attention to details. He pays attention to tone of voice. Before, I didn't know that too much excitement could be to my detriment. What impressed me the most was Karl's push-pull techniques (suggestions). He also reminded me how important it is to balance building attraction and creating comfort.

- Jan (audio analysis)